Growth Marketing and Events Manager
Core Skills
-
Growth Marketing: Skilled in developing data-driven marketing strategies, executing campaigns, and optimizing marketing plans for measurable ROI.
​
-
Event Marketing: Experienced in planning and executing large-scale events: trade shows, conferences, sponsorships, and experiential events, with expertise in logistics, on-site coordination, and post-event evaluation.
-
AI-Driven Marketing: Proficient in leveraging AI tools (ChatGPT, Midjourney, Microsoft Copilot, Runway, Luma, Suno, and more) to enhance marketing campaigns and event planning.
-
Content Creation: Adept at creating and managing engaging content (newsletters, web and social media content, presentations) and other marketing collateral.
-
Digital Marketing: Knowledgeable in email marketing, social media marketing, and using analytics to drive engagement.
-
Project Management: Strong organizational and problem-solving skills, adept at managing budgets, and timelines to deliver results in fast-paced environments.
-
Analytical Skills: Proficient in research and analysis for data-driven decision-making and measuring campaign performance.
-
Communication & Collaboration: Exceptional written and verbal communication skills, with a proven ability to collaborate with senior stakeholders and cross-functional teams.
-
Software Proficiency: MS Office (Word, Excel, PowerPoint, Outlook), MS Teams, Cvent, Asana, Make, Zoom, CRM systems, Google Analytics, Adobe Photoshop, and Canva.
Work
Experience
Nov 2023 - Present
Professional Development (Career Break)
Toronto, ON, Canada
-
Gained advanced skills in AI tools for marketing optimization and event planning.
-
Completed 20+ certifications in AI, digital marketing, and event management.
-
Enhanced LinkedIn engagement by 55,000% and 30,000+ increase in impressions through strategic optimization.
Feb 2023 - Nov 2023
Event Coordinator
Robinson Show Services Inc. | Toronto, ON, Canada
-
Executed 120+ corporate events (conferences, trade shows, galas, and branding projects) with 95% on-time and on-budget delivery.
-
Ensured 99% Client satisfaction by managing events for top brands: Apple, Google, Amazon, Meta, and Cineplex.
-
Achieved a 30% YOY sales increase during a month of sole event coordination, via efficient event planning and execution.
-
Boosted revenue by developing and implementing event branding strategies for The Westin Harbour Castle and Sheraton Centre.
Sep 2018 - Nov 2023
Marketing Consultant & Event Planner
Self-Employed | Italy, Spain, Cambodia, Thailand, Vietnam
-
Executed 100+ projects, consistently meeting critical success factors: time, budget, and scope.
-
Raised 33,000 CAD with 1,000+ attendees by leading end-to-end planning and execution of Vietnam’s largest charity event for Ukraine. Secured 20 partners, including Mövenpick and Radisson Blu, collaborating with the Embassy of Ukraine and consulates from France, Canada, Germany, Hungary, Italy, and the Netherlands.
-
Managed cross-functional teams of up to 50 people.
Jun 2011 - Aug 2018
Marketing Manager
Kronospan | Ukraine
Company overview: Global leader in wood-based panel production; over 40 sites in 27 countries; revenue of 6.75 billion CAD (2015).
-
Contributed to consistent revenue growth through strategic marketing initiatives: B2B omni-channel campaigns and events. Managed a 750,000 CAD annual marketing budget.
​
-
Coordinated global events in Cyprus, Poland, Spain, and Germany for top Clients and Partners.
-
Drove market share growth by launching 14 product collections (100+ decors each), supported by marketing collateral, trade marketing programs, event marketing, and digital marketing efforts (website, newsletters, social media).
-
Ensured maximum ROI planning and executing end-to-end management of 250+ national and regional events (conferences, trade shows, sponsorships, meetings, and special events).
Volunteering
Experience
Dec 2022 - Jun 2023
Canadian Brigade for Ukraine
Toronto, ON, Canada
-
Raised over $50,000 for Ukrainian aid through 10+ successful events (concerts, charity fairs, special events).
Certificates
Jan 2024 -
Apr 2024
Google Project Management: Professional Certificate
Google
Nov 2023 - Dec 2023
Prompt Engineering for ChatGPT
Vanderbilt University | Nashville, TN, United States
Jan 2023 -
Feb 2023
Occupation-specific Language Training (OSLT)
Communicating in the Business Sector
George Brown College | Toronto, ON, Canada
Education
Sociology of Mass Communication & Journalism | Master’s Degree
(verified by WES - World Education Services)
Interregional Academy of Personnel Management | Kyiv, Ukraine
Foreign Language (English) | Bachelor’s Degree
Kyiv Pedagogical College within National Shevchenko University | Kyiv, Ukraine